As you surf the internet, you’ve likely seen a popup banner or been asked to “accept cookies.” What are cookies, and is it ok to accept them?
For businesses, do you need to have a cookie consent on your company website?
Cookies are a bit of code placed on your website to collect information. By accepting cookies, you’re allowing the website to add code to your website that collects data from your IP address.
MORE ABOUT COOKIES: Why You Should Address Data Privacy and User Consent Sooner, Rather Than Later
Cookies have pros and cons. On the plus side, sites you visit often may remember your username, location, items in your shopping cart, and other information that makes the website experience a little bit more enjoyable. For businesses, cookies can provide valuable customer data for marketing purposes.
On the negative side, advertisers can track you, and you may see ads you don’t want. If you’re sharing personal information, that could be vulnerable to hackers.
The need for cookies stems from privacy regulations established in Europe, the GDPR (General Data Protection Regulation), the CCPA (California Consumer Privacy Act), and the Australian Privacy Act (The Privacy Act 1988). Sites that do business in these areas should consider cookie policies.
To help keep our clients compliant with data privacy, LRS partners with Monsido, a website accessibility company, which also helps businesses manage cookie consent. Learn more about our partnership with Monsdio.
Got questions about cookie policies? Contact us for more information.