How Modals Can Kick Up Conversions

By AJ Troxell

Looking for a creative way to display content to your website visitors and spur them to action? For content that needs to be noticed, such as a “Save 15% off your next purchase!"  

or “Don't forget your shopping cart", consider a web design feature called “modals,” known to most of us as the pop-up boxes that are automatically seen at certain points of a user’s experience. 

What is a Modal?

Modal dialogs, when used properly, can free up valuable webpage real estate. Modals can also provide some great interactions between your users and your content.

They’re a great way to add a level of sophistication to your site and give your audience a direct call to do something. 

Note: You need to be running LRS Antilles Content Manager version 17.3 or above. (Contact HelpDesk to upgrade.)

Modals are fun, but they also need to be used carefully. Here’s a chart to help you decide if a modal is right for you.

When Should I Use A Modal?

Before you create a modal, think about what specific action you want the user to take. Then see if this action matches the guidelines on this chart.

YES OR NO? If YES Reasoning

Will the content of the modal dialog enhance the user experience?

Use a modal

Your website content should be designed specifically to help your visitors.

Do you really want to interrupt the user’s experience, get their full attention and have them interact with information before continuing?

Use a modal.

However, use modals deliberately and avoid annoying your website visitors.

Is it better if the modal text stay within the existing content on the page?

Do not use a modal.

The content should most likely remain on the page itself and not within a modal.

Are you providing a clear and specific way of opening the dialog that a user won’t miss?

Use a modal

Meaningful link text and/or styling are an absolute necessity when you are enticing users to click on a link that will trigger a modal.

Is the content within the dialog considered unnecessary “fluff” such as “Welcome to/Thanks for visiting our website!” 

Do not use a modal

Usually, if you question the usefulness or importance of content, it is better to leave it out altogether.



Ready to use a modal?
Watch this 2-minute video or read our handy-dandy 3-step guide!

1. Create the modal

  • Open a page in the LRS Antilles Page Editor. Click the double window icon (Insert Modal Popup). You will be prompted for a unique ID and title for this specific modal.
  • The ID must be unique to that individual modal and contain no spaces or special characters. For example, “myUniqueModalID”. The title of the modal is used for accessibility purposes. When the modal is opened, a screen reader will announce the title and/or purpose of a modal to the user.
  • Click “OK” to insert the modal markup into the rich text editor. You'll see a box like the one here:

2. Add Text & Images

You can add the text for the pop-up directly in this box, where it reads "Modal Content." Include a call to action in the title. The content should have the information needed such as email, phone number, or link.

3. Trigger the Modal. 

Now that you have the modal, decide where you want it to pop up. To trigger the modal, select the text or image you want to become the trigger and click the link button. In the insert link box (see below) include the ID of your modal as the Url - don't forget the "#" symbol Set the Class to “Open Modal”. Voila. You're done.

Advanced Modal Options

You have two options with modals: you can use a link to trigger a modal or the modal can fire when the page is loaded.

You can even include the modal as part of the url for linking. 

Go Modal!

Modal dialogs, when used properly to provide information to users in a clean and efficient manner, can be extremely useful and create a better user experience.

Be sure to contact our HelpDesk to learn more or to request a modal stylized for your company’s website – and give your users the direction you’ve been wanting.