As the Covid-19 pandemic continues, businesses are reopening - and then reclosing -- as infections rise in various states. As you work to keep up with the shifting tides of the economy, be sure to keep your customers updated on the status of your business.
Your website is a key marketing channel your customers will use to confirm if your business is open, temporary closed, partly open, etc. Here is a 7-step checklist to help you keep your website current and trustworthy.
1. Let ’Em Know You’re Open -- Or Not
Update your website’s COVID-19 statement if you have one. If you don’t, add a brief statement about how your company is operating as the pandemic lingers.
2. Double-Check Website Accessibility
Be all-inclusive & avoid a lawsuit. With more internet users than ever before, be sure everyone has equal access to your site to become customers. This is an important process, so it’s best to leave this to website professionals. Ask for a website accessibility check.
3. Revive Dead Links
Like accessibility, you can avoid frustrated users by checking links. Run your site through a link checker program to find them. You also can decipher this information from Google Analytics or ask a professional to do it for you.
4. Energize Website Content
Remove outdated information. Update your service pages with positive messaging. Make sure your hours and contact information are accurate, add new photos and videos. This helps your SEO and shows you’re attentive to your website.
5. Update Google My Business Account
Like your website content, make sure your GMB account has current info, particularly if your business was temporarily closed and is now open. If you want to claim your business, ask a professional for help.
6. Spruce Up the Design
Take a fresh look at your website’s design. Does it look dated? Are the photos low-res or stretched? Is your logo looking tired? Ask a website developer for budget-friendly options to spruce up your design. Small touchups can breathe new life into your brand.
7. Supercharge Your CMS
Are there fixes or upgrades available for your Content Management System (CMS)? Make sure you’ve got all the bells and whistles your CMS provides. And make sure your site hosting is secure and reliable to make your website the best it can be.
In days like these, you've got a lot to manage. Don't be afraid to ask for help with your website. We're all in this together.