Stumped by Social Media?
Part 2: What Should I Post?

Simplify Social Media Posts With This Content Guide

By Karen Carlson


With so many social media channels, it can be overwhelming and confusing to know which channels to use and what content you should post. 

Before you post, start with a social media strategy. If you don't already have one, read our Business Guide to Social Media Content Strategy to get a plan. This post gives information on what kind of content works best on each platform.


Social Media Round-Up

In this infographic below, we round up what types of content are popular on the most popular social media channels for business. Understand who is on which social media by age and gender. See what types of content are favored on the different channels. Remember, your business doesn't have to be on every social media channel. Choose the one or two that best align with your company's values and target audience. Make sure you have staff capable of producing quality writing, images, and videos for each channel. And don't forget to measure the results! See more tips with our social media strategy planning tips

Understanding how to use social media for your business will heighten your brand awareness and help you build relationships with your customers and prospects. With consistent posting and engagement, you'll grow a vibrant network of loyal brand ambassadors to help your business thrive!


Demystify Social Media With This Content Guide:

 

Download the graphic