Project Info
Friar Tuck’s products – beer, wine, and liquor – are obviously the stars of its website. For a redesign, we improved the visuals and updated the searchable inventory and added a new, “order for pickup” module. More than 60% of Friar Tuck’s website traffic comes from mobile devices, so we ensured their mobile structure was intact, and their search capabilities functioned well (moonshine is a top search term!). Taking a cue from the site’s Google Analytics, we improved the user experience by adding a prominent map of Friar Tuck’s locations on the front page.