Project Info
LRS Web Solutions consolidated more than 12 separate sites of Memorial Health System into a single site and a single brand: memorial.health.
The result is a unified presence with dozens of medical services, hundreds of medical providers, 6 hospitals, 5 foundations, dozens of clinic locations and more.
Memorial Health, formerly known as Memorial Health System, is a regional medical provider in central Illinois. The six hospitals each had unique names and distinct brands. With the growth of Memorial in the past decade, it was time to unify the presence of the system.
A UNIFIED NEW BRAND
A branding effort, along with a single website for multiple locations gives a strong, consistent digital presence for Memorial Health. The new health care website reflects the evolution of its health care system and the unification of care in central Illinois.
LRS Web Solutions teamed with Memorial staff and Jump Company to integrate a new logo. With a third-party vendor, we added additional features and flexibility, including:
- Locations module for 50 clinics and hospitals,
- “Find a Physician” module
- 300+ physician/PA/nurse profiles
- Hospital pre-registration
- ordering online greeting cards
- managing community support requests
- A new content “scorecard” was built (literally overnight!) to help manage the migration of the hundreds of pages of content that was reviewed, edited, and transferred.
EASY WEBSITE UPDATES
Memorial’s staff also upgraded the content management system to the user-friendly LRS Antilles Content Manager. This has made updates easier and faster for the Memorial team, who are working in multiple locations.
Memorial's new website and new brand launched on schedule on October 1, 2021. The single-site rebrand had close to 1 million views in just one month.
SAVE TIME AND SIMPLIFY MARKETING COMMUNICATIONS
Memorial Health decided to implement the user-friendly Antilles Email Marketing Module which integrates with SendGrid and Twilio for robust marketing list and email features. With this module, Memorial Health will be able to manage all their marketing lists in one place, import existing subscribers to their marketing lists, and send marketing emails with the option of sending text notifications.