Investing in a website design is an important way to promote your business, as Illinois National Bank, a longtime client of LRS Web Solutions knows.
For its 2018 refresh of its bank website, INB transferred its site to LRS Antilles, LRS’ Content Management System. By implementing new, key features, including an updated menu, a two-column layout and an easy-to-use format, INB updated its look without a lot of radical changes to confuse customers. A custom-built website can build your brand, build trust with your customers and evolve along with your customer needs.
VP, Communications Director Marilyn Titone Schaefer and her team can now easily update the site with new, key features and contribute posts to the INB Blog using the LRS Antilles blog module. She appreciates the ability to check their SEO as her team builds and updates web pages.
"As with any web change, things happen that no one anticipated. We were fortunate to have a team of people ready to work through the kinks." - Marilyn Titone Schaefer
But what about customer service? Schaefer says, “The LRS team did a great job of working with us post-implementation. “[Project Manager] Scott Mehring did a nice job of coordinating the LRS resources and keeping us on track. I’d say we are in a much better place than we were 9 months ago.”
INB knows that keeping your website up to date is a good financial investment. Customization can include changes both minimal and more comprehensive. Invest in customization to benefit your brand, your buyer and your business.
PS – Still not sure if you should invest in a custom design or a pre-built template? Read web designer Eric’s blog post for a primer on the benefits of a custom design.