Small Changes Can Refresh Your Website

New Website Makes Big Difference for Non-Profit

By Karen Carlson

Sometimes small changes can make a big difference. Illinois Coalition for Community Services (ICCS) provides incredible social services for our state, addressing hunger, organizing youth programs and connecting individuals with crisis services.  

Executive Director Jason Gyure acknowledges that the ICCS branding and messaging were somewhat dated. “We needed an upgrade and a more modern, fresh perspective. We were driving for a website that was clean and sharp and organized.”

LRS Web Solutions updated the ICCS website with three words as the cornerstone of the site and its brand: Enable. Empower. Encourage. These three words take center stage on the homepage, packing a more powerful, emotional impact.

Bolder Brand With Updated Creatives

A new logo, a mobile-friendly site structure, and a streamlined layout deliver a bolder, more sophisticated brand presence, reflecting the impact ICCS’ services have on our community. Jason especially appreciates the real-time links to social media and the ability to easily share different links and stories.

All done in just a few weeks.

Although LRS is a large operation, Jason appreciated the personal attention his project received. “Building on our history with LRS tech support, we’ve had great experiences with Web Solutions. The entire team is professional, dependable, and responds in a timely manner.”

Jason also appreciates the ease of using the LRS Antilles Content Management System. “It’s very user-friendly. We have the autonomy and freedom to do things on our own, and we don’t have to go to LRS for every little change. We’re in control of content.”

The Little Changes

Updating your site doesn’t have to take months of planning and a huge chunk of your budget. Changes could include

  • New photography (including new staff photos) 
  • Design tweaks
  • Animated buttons and other creative elements to create "moments of delight"
  • Accessibility improvements
  • Navigation Tweaks
  • Optimizing blog posts and other content 
  • Pruning old content
  • Adding/Expanding content
  • Better website hosting provider to minimize/eliminate website "downtime." 

Ask Bill at LRS Web Solutions what small refreshes your website needs to make a big impression.