Process

Our Web Design and Development Process

Discovery

Your project manager works closely with you to learn about your unique needs. We listen and then go to work researching and documenting the scope of the build. Defining use cases, conducting competitive analysis and doing everything in our power to set you up for success, whatever your online goals may be.

Wireframing

Let’s get visual. We collaborate with you to sketch the proposed site workflow before we start pushing pixels. No surprises, just well planned, thoroughly thought out workflows that serve your users best. 

Kickoff Meeting

We've planned everything out and the project team is up to speed. It’s time to put a project plan into action! You're part of the team, so we'll work out a pace and review dates that work for you. This is the huddle before the big play.

Creative Development

Design

The appearance and ease of use of your online presence is critical. Your graphic designers are specialists in bringing your brand to life in the digital world, including desktop, tablet, and smartphone layouts; user interface design; native iOS and Android app design; audio/video production; photography; and logo design and branding.

Front-end Development

If our designers paint the picture, it is our front end developers that take the picture and bring it to life.  From the approved design, they slice and optimize the images for optimal display on the web. They build the page templates, and later integrate and enhance your content so it looks great.

Application Development

If your project requires web applications or module development, our team of application developers build intuitive, easy-to-use functionality into your site. We specialize in developing custom web-based business solutions on the Microsoft .NET Framework.

Content Strategy

Not all content was created equal! You know your business and we know websites! Together, we can establish a strategy that gives your content purpose.  Our goal is to help you to establish a framework for publishing informative, interactive and easily digestible web content.

CMS Integration

The majority of our projects require the use of a Content Management System (CMS) that will serve as a foundation for your site. This tool enables you and your staff to easily maintain pages and page content on your own. We are a certified DNN partner (formerly DotNetNuke), but we also implement our own proprietary CMS. For blogs, we often utilize WordPress.

Deployment & Support

Testing & Training

Our team tests your website on Chrome, Firefox, Internet Explorer, Opera, and Safari – the most recent and one prior version. If your site requires compatibility with previous versions, we estimate and develop accordingly.

Site Launch

Launching a new online project is a celebration, but it also requires proper planning. We coordinate launch activities with your schedule and during a time that will create the least impact on your business.

Analytics

It’s amazing what you can learn about your site by reviewing your analytics.  Our sites are set up to use Google Analytics, a free tool that can tell you where your visitors came from, what content they reviewed the most, how long they stayed on various pages, and more. Our Google Analytics specialist can help develop strategies to make the most of your traffic reports.

Maintenance & Support

After a site launches, we treat any future requests or changes as maintenance work.  We have an online portal where you can submit your questions or requests and the most appropriate staff member will be assigned to your request. You can easily track the status of your question or request by viewing the online portal. Requests can also be submitted via email or phone.

Search Engine Optimization (SEO)

Though a great deal of effort is made during the project to optimize your site for search engines, we offer additional SEO services throughout the life of your site to keep your site operating at a high level with organic search results.

Search Engine Marketing (SEM)

Our Google Adwords certified specialist can work with you to promote your business using Google Adwords, the most widely-used paid ads system on the web.

Want to know more? Contact us today.